Happy Monday friends! I am so very excited to share the launch of my rebrand and new website with you today! (Insert happy dance here) . I have spent the last several months working with Daniella Marie Design (who is A-M-A-Z-I-N-G by the way!) to create a brand and website that reflects the personalized and elevated experience I provide each one of my couples!

From the elegant and refined typography to the light and airy yet modern & classic aesthetic – I hope our fresh design and online home captures the exceptional and inviting approach we take in executing every wedding!

In honour of launch day, I want to give you a sneak peek into the vision and intention behind this exciting change – and what you can expect from me moving forward!

THE VISION

When I initially started the rebrand process with Daniella of Daniella Marie Design, I didn’t have a 100% clear-cut vision of what I wanted my new brand to look like. I did however know what I wanted it to feel like.

I wanted potential clients to feel at ease and know they would be well taken care of from day one with me by their side. I wanted them to feel a connection with me, my personality and my perspective on what I can bring to the table. I wanted them to feel like they could relate to me and feel confident in my ability to execute their wedding day exactly how they’ve dreamed.

The client experience is, and always has been, at the centre of my why. My goal is to put the client’s vision first and foremost. With that in mind, I wanted my branding and website to be relatable, inviting, and friendly. I knew I also wanted it to be light and airy, yet with an elegant, refined, classic and modern feel.

Well, Daniella took that and created magic! Her branding and design process was so efficient, streamlined and organized that it allowed me to continue doing what I do for my clients while she worked behind the scenes doing what she does best!

I couldn’t possibly be more excited with the end result and only hope that it resonates just as much with you too!

THE INTENTION BEHIND THE NEW BRAND

So why the change?

Good question! I honestly don’t have a simple answer for that. I will always have a special place in my heart for my original branding, but there was something inside me that knew it was time for a change. To get to a place where my true passion and purpose were aligned.

If there’s one thing I’ve learned during my 12 + years in business, it’s that change is inevitable! It is a good thing when the vision in your heart evolves and transforms…because the minute it stops, is the moment you’ve stopped growing and learning.

As my company has grown and evolved over the years, so too has the experience and the couples I serve! To that end, I wanted my new brand and web design to be reflective of my genuine approach and the elevated experience I provide to all of my couples.

WHAT YOU CAN EXPECT

My online home may have a new look, but I am the same energetic, professional, detail-loving person! I will continue to offer my services in the Kitchener, Waterloo and surrounding areas (I LOVE to travel too.. just putting that out there!!), but you can also expect to see more planning tips and resources for brides, more features on my fellow wedding community professionals and I’ll of course continue to love my clients just as I always have…celebrating your special day and the milestones that lie ahead in your journey together!

So CHEERS to this exciting new chapter!!

I invite you to take a look around the new website, and hope you love it as much as I do!

xo,
Afzia